Who Discoverd America Essays - Viking Exploration Of North America

Who Discoverd America The Paleolithic ancestors of the native Americans are the true original inhabitants of America, but many others deserve credit as well for the discovery of the land. Among these are Leif Erickson and the Vikings of Norway, and Christopher Columbus of Spain. Without these early visitors to the land, America would not be the thriving nation it is today. Fifteen to forty thousand years ago the first settlers of America came to the land by way of the Bering Straight. Some believe the Pacific Ocean was much lower than it is now and these early migrants could have walked across a land bridge between Siberia and Alaska. Others believe they used small Kayaks or walked across an ice cap. These first settlers were the Paleolithic ancestors of the Native Americans. These Asians were nomadic hunters and found the land while following herds of animal's eastward. After the first band of settlers many more came who soon spread across what is now the United States, Canada, and Mexico. Present day archaeologists have unearthed many Paleolithic artifacts such as campsites, primitive tools and weapons of the early settlers. With the ability to carbon 14 test these artifacts, scientists were able to confirm that they were here as early as 4000 BC. Somewhere around 1000 AD, Leif Erickson discovered North America for the Vikings of Greenland. According to Icelandic sagas, Leif boarded his ship with thirty-five other men and sailed south of Greenland. Their first stop was somewhere near the present day Baffin Islands. He also visited a place, which he called Vineland, meaning wine land, where they found many grapes and made wine to take back to their homeland in Greenland. Leif and his crew spent the winter in Vineland and built a large house and a shed to protect their ship. No one knows the exact location of Vineland, but estimate it is somewhere in northern Newfoundland. Archaeologists found the ruins of an old Viking settlement in north Newfoundland around 1960 and suggested it might have been Vineland. Although some historians suggest that Leif must have traveled further south because grapes do not grow that far north. Other explorers sailed from Greenland to Vineland for fifteen more years. They might have even settled, but attacks by the Native Americans deterred them. After Leif Erickson and the Vikings came Christopher Columbus and the Spaniards. They were searching for the Spice Islands of the Indies, but mistakenly landed in the Bahamas in 1492. Christopher Columbus was an Italian who had a great plan to open up a new trade route to the Indies. His plan was to sail west and end up in Japan in less time than it would take to go by land. Columbus planned to sell his idea and get ?sponsored? for his trip. Spain took him up on his deal and gave him money and ships to make his voyage in hopes that he would bring back spices and other precious materials to Spain. Columbus set sail and headed west. He found land three months later. Believing he had found the Indies he named the inhabitants Indians. This name had stuck with the Native Americans even to the present day. Columbus made three more trips to the new land not knowing he had discovered America. He died in 1506 never knowing of his tremendous discovery. So the reason he gets all the credit is b ecause he came back to civilized England and announced his findings. The Indians did not. Although the Paleolithic ancestors of the Native Americans were the true discoverers of America, Leif Erickson and Christopher Columbus deserve some credit also. Each discovered the land for their people and added another chapter to our history. History Essays

Butlers Chocolate Company Essays

Butlers Chocolate Company Essays Butlers Chocolate Company Paper Butlers Chocolate Company Paper Butlers Chocolates was established in 1932 by Mrs Bailey Butler. In 1959 the company was purchased and has been owned by Mr. Seamus Sorensen since that time. The Butlers Irish Chocolates brand was born in 1984. It was named in memory of Ms Marion Bailey Butler. Butlers Chocolates is located is Clonshaugh, Dublin 17 since 2003. It is a private manufacturing limited company. The company is the leading luxury chocolate producer in Ireland and operates from a custom built production facility in North Dublin. The starting point was, when in 1932, Mrs. Bailey-Butler began to produce a range of handmade chocolates from her house in Dublins Fitzwilliam Square. The company produces a wide range of delicious confectionery products including chocolate assortments such as truffles, fudge, toffee, chocolate bars and seasonal novelties. In November 1998 the first Butlers Chocolate Cafe opened its doors on Wicklow St, Dublin. Since then, thousands of customers have visited the shops. In addition to a relaxing cafe ambience, Butlers Chocolate Cafes also offer a top quality retail outlet. This unique combination is now very successful. It is a unique concept that has become hugely popular with tourists and locals alike. Butlers have also introduced many other innovations including: * mail order gifts * internet marketing * club membership * discount schemes. Nowadays Butlers Chocolate Cafe has a big market. In 1998 due to new website www.butlerschocolates.com went live, fourteen Butlers Chocolate Cafes have opened, including 2 franchises in New Zealand. Retail shops have already opened up all over Ireland. The company has created a very successful concept Butlers Chocolate Cafes of which there are now 8. There is a flagship cafe at Dublin Airport and another one at Dundrum Town Centre. The most recent cafe opening has been in Oliver Plunkett Street in Cork last December. Butlers have also expanded into the U.K market and their chocolates are now widely available in most major airports throughout the UK and at Waitrose stores. From 2006 to the present day Butlers have developed new products, launching their first organic chocolate range, dark chocolate selection, 200g Chocolate cube range, Butlers Chocolate Cafe ice cream as well as Take Home Ice Cream amongst others. Also in collaboration, Butlers Chocolates launched a range of chocolates with Irish Fashion designer, Orla Kiely.1 The Cafes are a unique concept and offer the consumer the ultimate chocolate treat. This treat is delivered by way of chocolate drinks, chocolate cakes and pastries and hot beverages, including the award winning Butlers Hot Chocolate. Their Hot chocolate Sauce has won a gold medal at the London Great Taste Awards. The company has won a number of awards in recent years including the Bord Bia Brand Marketing Award and the Crest Retail Excellence Award for Butlers Chocolate Cafe, Henry Street. What make Butlers chocolates so different is the combination of the finest chocolate with fresh Irish cream, butter, eggs and secret recipes. Butlers Irish Handmade Chocolates are still located in Dublin and Mrs. Bailey-Butlers original recipes and techniques have been handed down to the present generation. They have stood the test of time, winning many top awards, in Ireland and abroad. The Irish Chocolate Company supplies three distinct markets. First one is an international duty free market which was opened in Irelands main airports such as Dublin, Shannon and Cork. In addition, duty free outlets were sourced on the ferry routes between Ireland and the UK. Also the company produces a range of gifts that have been proven very successful in international market including England, US, Russia and Dubai. It has gained a significant foothold over the last four years in the domestic market as well. The company has strived to choose stores that are match with the Butlers brand, looking for prestige, exclusivity and luxury.

Identify the major trends that have influenced world trade and global Research Paper

Identify the major trends that have influenced world trade and global marketing - Research Paper Example International or global businesses are established on the basis of a global marketing strategy that takes product development suitable for global markets into consideration (Joshi, 2009). World trade and global marketing are affected because of environmental, cultural, ethical and social trends. Environmental trends are the most crucial in understanding global marketing and world trade. The marketers have to be well equipped with technological, economical and social developments of a society in order to establish globally (Kerin, Hartley and Rudelius, 2009). By understanding the environmental factors of a society, to design a marketing strategy on global basis is much more easier. According to Kerin, Hartley and Rudelius (2009), demographic characteristics of a country’s population, technological developments and innovations, monetary conditions and economical growth and competitive environment of a country all influence world trade and global marketing. Demographic traits of a society include the gender differences that exist between individuals, cultural values, ethnic diversities and buying capacity of customers (Kerin, Hartley and Rudelius, 2009). For expansion of a business on a global level, environmental trends should be identified explicitly. Culture plays a major role in structuring a society due to which any global firm or organization cannot work in a global set up without understanding culture and its values in a society. According to Marieke K de Mooij and Marieke de Mooij (2009), it is culture due to which, people can know about a community, its individual and its social organizations. Therefore, to know about various kinds of cultures of different societies is essential for global marketing and world trade. Religion, language, literature, education, arts and architectures all inform about culture of a society (de Mooij and de Mooij, 2009). Culture is highly influential for global marketing. The marketing strategy should be